ES

In-Sight Concept Store

Miami

In-Sight Concept Store

Miami
Front1/2

In-Sight Concept Store

Miami

The new concept store for In-sight is placed in the recently opened shopping mall “Brickell City Centre”, which is located in Downtown Miami, one of the booming areas of the city.

In-Sight Concept Store

Miami

The new concept store for In-sight is placed in the recently opened shopping mall “Brickell City Centre”, which is located in Downtown Miami, one of the booming areas of the city.

In-sight is a commercial space for clothing (self-designed and multi-brand), accessories and design objects for clients looking for an exclusive range of products selected by a careful curatorial direction. The proposed space is an immersive experience, an interior tour through the ideas and concepts of In-sight.
For this purpose, the store’s logo—formed by two interlocking circles—serves as the generative starting point for the interior design. Through extrusion, translation, and rotation of the logo, an imaginary volume is created that perforates 24 parallel white panels arranged along the length of the store, forming a geometric, dynamic, and ever-changing tunnel that runs through the elongated space. At the end of the store, a graphic element functions as a trompe-l’œil, creating an optical illusion of continuity that extends beyond the store’s boundaries.
The spaces between the panels create a wide range of functional possibilities, such as different types of product displays, storage, seating, and more, all seamlessly integrated into the overall design.
With these strategies, the user can literally experience living the brand.

In-Sight Concept Store

Miami

In-Sight Concept Store

Miami
Despite the formal complexity of the space, the construction system had to be simple and easy to assemble and disassemble, as all the panels were produced in a warehouse in Spain and shipped to Miami, where assembly would take only a few weeks.
The panels are built with a straightforward wooden structure, finished with a precise, continuous edge of white Corian. This finish adapts easily to the curved geometry and is durable enough to withstand the high traffic of a retail store.
The panels are built with a simple wooden structure finished with a very precise continuous edge of white Corian, easy to adapt to the curved geometry and resistant enough for the high traffic of a store.

As in any retail project, lighting is a key factor. There is a simple and basic lighting system that takes advantages of the big panels. A series of platforms with integrated swiveled spotlights are directly supported on top of the panels. This system provides a basic general lighting but they also very easy to move adapting the light effortlessly to the changing exhibition of products in the center of the store. On the other hand, led strips are integrated in shelves and hangers to accentuate the display.
Construction site1/2

In-Sight Concept Store

Miami

In-Sight Concept Store

Miami

Equipo & Premios