New York

Two years ago we collaborated with Büro Ole Scheeren developing the concept for the new Dean&Deluca stores. The first shop was built for Design Miami 2016.

Instead of a merely utilitarian sales and display counter pushed against the perimeter wall, the STAGE is a central platform for social interaction around the making and consumption of food. The space is given a focal point, and the STAGE becomes the central energy center for a theatrical interplay of ‘actors’ and ‘audience’.⁠

STAGE concept accepts the givens – recognizes existing spaces as ‘objets trouvés’ – and celebrates the authenticity and diversity of what it finds. Into this raw context a singular refined object as an autonomous, flexible unit – perfected, optimized and globally multipliable across diverse contexts and locations is inserted: a STAGE for the presentation and celebration of delicate food.⁠

The second STAGE store was open in the Meatpacking District in New York. The central platform dominates the space, in this case a typical New York establishment, with high ceilings, iron columns and beams and brick walls, all exposed to reassure the authenticity of the place. The Stage, as always, regular and pristine. ⁠

DEAN & DELUCAAdmin Ohlab

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