ES

Dean & Deluca

New York

Dean & Deluca

New York

Dean & Deluca

New York

This concept for the new Dean & DeLuca stores was developed in collaboration with Büro Ole Scheeren. The first store opened at Design Miami.

Dean & Deluca

New York

This concept for the new Dean & DeLuca stores was developed in collaboration with Büro Ole Scheeren. The first store opened at Design Miami.

Instead of a purely utilitarian sales and display counter pushed against the perimeter wall, the STAGE serves as a central platform for social interaction around the preparation and consumption of food. The space becomes a focal point, with the STAGE acting as the energetic center for a theatrical interaction between “actors” and “audience.”
STAGE concept accepts the givens – recognizes existing spaces as ‘objets trouvés’ – and celebrates the authenticity and diversity of what it finds. Into this raw context a singular refined object as an autonomous, flexible unit – perfected, optimized and globally multipliable across diverse contexts and locations is inserted: a STAGE for the presentation and celebration of delicate food.⁠

Dean & Deluca

New York

Dean & Deluca

New York
Prototype1/2
The second STAGE store was open in the Meatpacking District in New York. The central platform dominates the space, in this case a typical New York establishment, with high ceilings, iron columns and beams and brick walls, all exposed to reassure the authenticity of the place. The Stage, as always, regular and pristine. ⁠

Dean & Deluca

New York

Dean & Deluca

New York

Equipo & Premios